Art Direction And Design
A brand’s creative visual elements are vital in guiding campaigns, packaging designs, and the product development process. Good design creates effective advertising and is foundational to brand building.
Our experienced team of professional art directors and designers work closely with our partners to conceptualize unique ideas that translate to big, impactful ideas.
We are all about connecting our partners with their consumers. We develop inventive strategies based on clear insights and research, then conceptualize big ideas relative to these findings. We accomplish these actions and tasks through a phased process with hands-on client integration.
Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. It influences movies, music, websites, magazines—just about anything we interact with. Without art direction, we’re left with dry, sterile experiences that are easily forgotten.
Art direction is about evoking the right emotion, it’s about creating that connection to what you’re seeing and experiencing.
The Concept of Art and Direction can be broken down to below
color – Does this color scheme fit the brand? Is it appropriate for the situation? Bright colors may not fit a sad message.
Typography – What does this font connote? How do the letterforms themselves send the message without the actual words?
Composition – How balanced should this composition be? Balanced compositions are pleasing but often passive. Unbalanced compositions are often uneasy and unsettling but visually more interesting.
Concept – How well do the visuals support and convey the mood of the brand? What is the message or story the design conveys?
Overall – Does it feel good?